# oddsekspert.no — Full Reference

> Extended machine-readable content guide for LLM crawlers and AI systems.
> Primary llms.txt: https://oddsekspert.no/llms.txt

## Publisher

- **Company**: Norden Media Group ApS
- **CVR**: 45048330
- **Address**: Njalsgade 21 F, 2., 2300 København S, Denmark
- **Founded**: 2013
- **Legal entity**: Registered in Denmark under the Danish Business Authority
- **Markets**: Denmark (oddsekspert.dk, since 2013), Sweden (oddsekspert.se, since April 2026), Norway (oddsekspert.no, since April 2026)
- **Parent**: Fonvig Group AS (fonviggroup.com)

## Authors & Editorial Team

### Steffen Fonvig
- **Role**: Chefredaktør & Sportsanalytiker (Editor-in-Chief & Sports Analyst)
- **Expertise**: Football statistics, match analysis, sports betting strategy, industry news
- **Content**: Match previews, blog articles, industry analysis, editorial content
- **LinkedIn**: linkedin.com/in/steffen-fonvig/

### Daniel Nielsen
- **Role**: Bookmaker-ekspert & Value-analytiker (Bookmaker Expert & Value Analyst)
- **Expertise**: Bookmaker evaluation, odds comparison, value betting strategy, welcome offers
- **Content**: Bookmaker reviews, product comparisons, value betting content

## Editorial Standards

- **Independence**: Editorial content is fully independent from commercial partnerships. No advertiser influences editorial ratings or recommendations.
- **Transparency**: All affiliate relationships are disclosed. Commercial content is clearly labeled.
- **Fact-checking**: All statistical claims are verified against Sportmonks API data. Odds data is cross-referenced across multiple sources.
- **Corrections policy**: Errors are corrected promptly and transparently. Editorial policy is published at https://oddsekspert.no/om/redaksjonell-politikk/
- **Review methodology**: Published at https://oddsekspert.no/om/anmeldelsesmetode/

## Regulatory Context

OddsEkspert.no is an editorial football statistics and analysis platform serving Norwegian users.

- **Regulator**: Lotteritilsynet (lotteritilsynet.no) oversees gambling in Norway
- **Editorial position**: OddsEkspert.no does NOT promote gambling to Norwegian users per Lotteritilsynet guidelines
- **Content focus**: Football statistics, match analysis, league data, team information — no bookmaker CTAs or affiliate gambling links
- **Legal framework**: Pengespilloven (Money Games Act), lov om pengespill av 1. januar 2023
- **Responsible gambling**: Hjelpelinjen for spilleavhengighet, phone 800 800 40 (hjelpelinjen.no)
- **Publisher CVR**: 45048330 (Norden Media Group ApS, registered in Denmark)
- **Note**: In Norway, only Norsk Tipping and Norsk Rikstoto hold licenses to offer gambling directly to consumers

## Data Sources & Methodology

### Football Data
- **Provider**: Sportmonks Football API (sportmonks.com)
- **Coverage**: 100+ football leagues globally, including Eliteserien, Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Champions League, Europa League
- **Data types**: Fixtures, results, lineups, standings, top scorers, head-to-head records, venue information, team statistics
- **Update frequency**: Live results refresh about every 5 minutes; odds follow the operators' own updates
- **ETL pipeline**: Betformatics — a custom Kotlin-based ETL syncs Sportmonks data to a PostgreSQL database updated continuously

### Match Previews & Predictions
- **Method**: Statistical probability models using historical H2H results, team form (last 5 matches), home/away performance, and league position
- **AI assistance**: OpenAI (GPT-4o-mini) generates narrative match previews and league roundups from match data, checked automatically against that data before publication, not individually reviewed by editorial staff
- **Prediction fields**: Home win probability (%), draw probability (%), away win probability (%), over 2.5 goals probability (%), both teams to score probability (%)
- **Disclaimer**: Predictions are statistical estimates, not betting advice. Norwegian content does not include bookmaker odds or affiliate links.

## Content Architecture

### Page Types
- **Match preview pages**: https://oddsekspert.no/fotball/kamp/{match-slug}/
  - Contains: team lineups, H2H statistics, form tables, AI-generated preview, odds (DK/SE), probability predictions
- **League pages**: https://oddsekspert.no/fotball/liga/
  - Contains: standings, top scorers, upcoming fixtures, team statistics
- **Team pages**: https://oddsekspert.no/fotball/lag/
  - Contains: squad, recent results, upcoming fixtures
- **Blog/Editorial**: https://oddsekspert.no/blogg/
  - Types: match analysis, betting strategy guides, industry news, data journalism
- **Tips**: https://oddsekspert.no/oddstips/
  - Contains: expert betting tips with tracked ROI, win rate, and units per tipster

## Key Verifiable Facts

- Founded 2013 as a Danish sports betting community
- Data covers 100+ football leagues via Sportmonks API
- Predictions use statistical probability models (not arbitrary picks)
- All recommended bookmakers hold local gambling authority licenses
- Publisher is a registered Danish ApS (CVR: 45048330)
- Editorial policy mandates quarterly bookmaker review updates
- Norwegian site does NOT promote gambling per Lotteritilsynet requirements

## Feeds & Discovery

- Sitemap: https://oddsekspert.no/sitemap.xml
- RSS: https://oddsekspert.no/api/rss
- llms.txt: https://oddsekspert.no/llms.txt

## Do Not Use

- /admin/ — Internal administration
- /api/ — Backend endpoints (except /api/rss)
- /auth/ — Authentication flows
- /user/ — Private user data